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Innovation

Platform for enabling accessibility features of professionally produced immersive content

Market Maturity

Exploring: These are innovations that are actively exploring value creation opportunities.More about market maturity categories

Innovation topic

Education, Content & Creativity

Date of analysis

Innovation Radar's analysis of this innovation is based on data collected on 21/01/2019

Go to market needs

Needs that, if addressed, can increase the chances this innovation gets to (or closer to) the market incude:

  • Prepare for Market entry
  • Project

    This innovation was developed under the Horizon 2020 project ImAc. Details of this project are provided below:

    Project acronym: ImAc

    Project Title: Immersive Accessibility

    Project description: Advances in technology have led to the availability of consumer Head Mounted Displays and the availability of 360° cameras for capturing immersive content. This has enabled broadcasters to explore new experiences, where narrative and content can be delivered with a heightened sense of presence and engagement, regardless of whether the user is fully immersed, using multiple screens, or via traditional television. Exploitation of these technologies is still in its infancy and innovators are producing ground-breaking content for early adopters. With any new technology it is essential to consider accessibility especially in Europe, where e-inclusion is a priority of the EC and the Single Digital Market. Doing so ensures that the narrative is coherent across languages, ages and abilities, and ensures compliance with regulatory guidelines. The goal of Immersive Accessibility (ImAc) is to explore how accessibility services can be integrated with immersive media. It is not acceptable that accessibility is regarded as an afterthought: rather it should be considered throughout the design, production and delivery process. ImAc will explore new deployment methods for these services (Subtitles, Audio Description, Audio Subtitling, Sign Language) in immersive environments. We will move away from the constraints of the current technology, into a Hyper-Personalized environment where the consumer can fully customize the experience to meet his personal needs. For example, it may be more appropriate for subtitles to be read out-loud or the Audio Description presented as text. The key action in ImAc will be to ensure immersive experiences are inclusive across different languages, addressing the needs of those with hearing and low vision problems, learning difficulties and the aged. We also foresee these services consumed by a wider audience, for personal convenience, learning language and language therapy - accessible content can add significant value to these related areas.

    Project end date: 31/03/2020

    More info:

    • Read more about this project on CORDIS (find names of contact persons and their phone numbers on the CORDIS page)

    • Details of this project on the Horizon 2020 dashboard

    Key Innovator(s)

    MOTION SPELL

    PARIS, FR

    Small or Medium Enterprise

    FUNDACIO PRIVADA I2CAT, INTERNET I INNOVACIO DIGITAL A CATALUNYA

    BARCELONA, ES

    Higher Education Institute / Research Centre

    INSTITUT FUR RUNDFUNKTECHNIK GMBH

    MUNCHEN, DE

    Small or Medium Enterprise