Education, Content & Creativity INNOVATION
Platform for enabling accessibility features of professionally produced immersive content
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Market Maturity: Exploring
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Market Creation Potential
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Go to Market needs
Needs that, if addressed, can increase the chances this innovation gets to (or closer to) the market incude:
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Location of Key Innovators developing this innovation
Key Innovators
MOTION SPELL
PARIS, FR
Small or Medium Enterprise
FUNDACIO PRIVADA I2CAT, INTERNET I INNOVACIO DIGITAL A CATALUNYA
BARCELONA, ES
Higher Education Institute / Research Centre
INSTITUT FUR RUNDFUNKTECHNIK GMBH
MUNCHEN, DE
Small or Medium Enterprise
The EU-funded Research Project
This innovation was developed under the Horizon 2020 project ImAc with an end date of 31/03/2020
Description of Project ImAc
Advances in technology have led to the availability of consumer Head Mounted Displays and the availability of 360° cameras for capturing immersive content. This has enabled broadcasters to explore new experiences, where narrative and content can be delivered with a heightened sense of presence and engagement, regardless of whether the user is fully immersed, using multiple screens, or via traditional television. Exploitation of these technologies is still in its infancy and innovators are producing ground-breaking content for early adopters. With any new technology it is essential to consider accessibility especially in Europe, where e-inclusion is a priority of the EC and the Single Digital Market. Doing so ensures that the narrative is coherent across languages, ages and abilities, and ensures compliance with regulatory guidelines. The goal of Immersive Accessibility (ImAc) is to explore how accessibility services can be integrated with immersive media. It is not acceptable that accessibility is regarded as an afterthought: rather it should be considered throughout the design, production and delivery process. ImAc will explore new deployment methods for these services (Subtitles, Audio Description, Audio Subtitling, Sign Language) in immersive environments. We will move away from the constraints of the current technology, into a Hyper-Personalized environment where the consumer can fully customize the experience to meet his personal needs. For example, it may be more appropriate for subtitles to be read out-loud or the Audio Description presented as text. The key action in ImAc will be to ensure immersive experiences are inclusive across different languages, addressing the needs of those with hearing and low vision problems, learning difficulties and the aged. We also foresee these services consumed by a wider audience, for personal convenience, learning language and language therapy - accessible content can add significant value to these related areas.

Innnovation Radar's analysis of this innovation is based on data collected on 21/01/2019.