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Great EU-funded Innovations

Innovation

Prediction, re-purposing, recommendation and personalisation of TV

Market Maturity

Market Ready: More about market maturity categories

Innovation topic

Education, Content & Creativity

Date of analysis

Innovation Radar's analysis of this innovation is based on data collected on 30/09/2019

Go to market needs

Needs that, if addressed, can increase the chances this innovation gets to (or closer to) the market incude:

  • Prepare for Market entry
  • Scale-up market opportunities
  • Project

    This innovation was developed under the Horizon 2020 project ReTV. Details of this project are provided below:

    Project acronym: ReTV

    Project Title: Enhancing and Re-Purposing TV Content for Trans-Vector Engagement

    Project description: Re-purposing and re-using digital content is of vital importance to broadcasters and other stakeholders in European media value chains. High initial production or acquisition costs need to be recouped, but the abundance of online channels creates a thin viewer market for original content, especially on niche topics. Live and on-demand viewing is now spread across Smart TVs, Web and mobile applications, social media and other emerging platforms (to be referred to as “vectors”). This introduces an important challenge: How should broadcasters decide when, in what form and on which vector(s) to deliver which content? We propose the Trans-Vector Platform (TVP) to address this challenge and help media companies gain a competitive advantage through guided content re-purposing and re-publication, on the fly and across vectors. The TVP requires novel methods to extract metadata, predict patterns in the topic-vector-audience matrix, and apply these patterns to enhance and re-purpose content - across vectors and according to predicted audience interests. Thus, ReTV will advance the state of the art in video analysis, video augmentation and annotation, content and audience metrics, prediction and recommendation models, visual analytics. The results of this extensive research will be tested and validated together with a regional public broadcaster (RBB), a national TV archive (NISV) and an OTT TV distributor operating in multiple EU markets (Zattoo). ReTV will offer them a better match between content and viewers across vectors, time and five EU languages (English, German, French, Spanish, Dutch). Impact will be measured via cross-vector deployment and viewer engagement. Automated re-purposing and more accurate targeting in terms of relevance and appropriate representation, tailored to upcoming events and specific vector audiences, will drive growth, lower costs, and increase the competitiveness of broadcasters and other professional stakeholders in European media value chains.

    Project end date: 31/12/2020

    More info:

    • Read more about this project on CORDIS (find names of contact persons and their phone numbers on the CORDIS page)

    • Details of this project on the Horizon 2020 dashboard

    Key Innovator(s)

    GENISTAT AG

    BACH, CH

    Large Enterprise

    MODUL TECHNOLOGY GMBH

    WIEN, AT

    Higher Education Institute / Research Centre

    WEBLYZARD TECHNOLOGY GMBH

    WIEN, AT

    Small or Medium Enterprise